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Campos Naturales · brand test

Which logo do Uruguayan fruit buyers prefer?

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–completed responses in Uruguay
–opened the survey
–answered question 1
–screened out, not in Uruguay
–chose a logo, did not finish

The headline

Which one do you like most?

Which one says "natural y orgánico"?

By segment, share of "like most"

Each row is one group and each colour is the share of that group choosing that logo. The grey number is the group size; under about eight people a row is indicative only.

Checks on the method

Position effect

Logos are shown in a random order to each person. If the counts are similar, position did not drive the choice.

Consistency

–picked the same logo for "like most" and "natural"

Time to complete

–median, seconds

In their own words

Who answered

How they buy fruit

Where they buy it, multiple answers

For whom

Method and data

Ten-question survey in Uruguayan Spanish, one response per device, three logos shown side by side in a random order for each person, then shown again in a second random order for the "natural" question. Preference shares include people who picked a logo and then abandoned. Review responses from the design team are excluded unless the box above is ticked. Answers arrive in a private Google Sheet; this page reads it live.

Built for Campos Naturales. Unlisted page, no personal data, updates live from the response sheet.